Open AccessWhat drives loyalty for low income earners in emerging markets?
Author(s) -
Maria-Friday C. Nkwede,
IkeElechi Ogba,
Friday E. Nkwede,
Okereke M. Ugwu
Publication year - 2022
Publication title -
international journal of development and management review
Language(s) - English
Resource type - Journals
eISSN - 1597-9482
pISSN - 2734-3316
DOI - 10.4314/ijdmr.v17i1.4
Subject(s) - loyalty business model , corporate social responsibility , loyalty , context (archaeology) , emerging markets , marketing , business , customer satisfaction , multinational corporation , service quality , service (business) , public relations , finance , political science , paleontology , biology