Open AccessAnalysis of factors influencing pharmaceutical sales workforce engagement in pharmaceutical marketing in Nigeria: a structural equation modeling approach
Author(s) -
Theophilus Ehidiamen Oamen
Publication year - 2021
Publication title -
global journal of pure and applied sciences.
Language(s) - English
Resource type - Journals
ISSN - 1118-0579
DOI - 10.4314/gjpas.v27i4.7
Subject(s) - structural equation modeling , confirmatory factor analysis , marketing , likert scale , exploratory factor analysis , promotion (chess) , pharmaceutical industry , business , workforce , incentive , psychology , medicine , economics , statistics , developmental psychology , mathematics , politics , economic growth , political science , law , pharmacology , service (business) , microeconomics