Open AccessWhich way ahead?: I want my doctor to..... the mechanics of market research for medics in the millenium: Special communication
Author(s) -
Alison Hicks
Publication year - 2005
Publication title -
east african medical journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.102
H-Index - 40
ISSN - 0012-835X
DOI - 10.4314/eamj.v81i12.9254
Subject(s) - medicine , editorial board , public relations , ethics committee , alternative medicine , health care , medical ethics , engineering ethics , family medicine , law , library science , political science , pathology , engineering , public administration , computer science , psychiatry
A brief description is given of the changing politico-social structure today involving medicine and especially the cosy personal doctor-patient relationship of the past which has now become triangular involving Managed Health Care Organisations in many cases. The Medical Practitioners' and Dentists' Board (the Board) appointed the Ethics Conference Committee largely composed of non-Board members to collect and collate information of what doctors, paramedics and the lay public expected from their doctors today. It is planned that the Committee's Report summarising this information would form the basis of the new guidelines to modern ethics to be published by the Board later. In this paper the mechanics, funding and production of the report are described but not the contents of the report which is still being considered by the new Board.