Open AccessEntry and sustenance strategies of dairy processing firms into supermarkets in Nairobi City County, Kenya
Author(s) -
Kamau Vincent Mugo
Publication year - 2022
Publication title -
african journal of management research
Language(s) - English
Resource type - Journals
eISSN - 2458-7435
pISSN - 2343-6689
DOI - 10.4314/ajmr.v28i1.3
Subject(s) - sustenance , business , diversification (marketing strategy) , marketing , product (mathematics) , agribusiness , industrial organization , agriculture , political science , law , ecology , geometry , mathematics , biology