Open AccessDeterminant of Adoption Pattern of New Product/Services in Hotel Industry in Awka, Nigeria
Author(s) -
PC Ezeh,
A. M. Ezeoke
Publication year - 2013
Publication title -
african research review
Language(s) - English
Resource type - Journals
eISSN - 2070-0083
pISSN - 1994-9057
DOI - 10.4314/afrrev.v7i1.10
Subject(s) - marketing , business , hospitality industry , product (mathematics) , hospitality , service (business) , new product development , order (exchange) , portfolio , tourism , geometry , mathematics , finance , political science , law