La literatura posmoderna española: entre el fin de la dictadura y el auge de los mass media

In this article we discuss the assimilation of postmodern practices into Spanish culture, specifically in the field of literature. Spain remained internationally isolated during the first phase of the Franco dictatorship, which prevented new cultural movements arising in Europe and America from becoming established in Spain. It was not until the economic boom of the 60s that the mass media was imposed as a cultural regulator, commercializing all artistic production and spawning new trends in cultural consumption. The new mass media served as a cultural bridge between Spain and the rest of the world, enabling the Spanish population to become part of a new globalized world