Concept of Self in Avant-Pop Literature

The treatise is an investigation into the construction of character and understanding of  subjectivity in general as it appears in the literature of writers associated with the Avant-Pop movement. As a movement, the Avant-Pop emerges at the beginning of the 1990’s – the time of substantial social, cultural and economic changes conditioning deeper changes of basic Geistesgeschichte paradigms marking the rise of a new, postmodern era. This article on the one hand examines the paradigm of subjectivity by discussing examples from Avant-Pop literary production in the light of prevailing theoretical opinions and speculations on postmodernity, and – on the other hand – connects the findings to broader social, cultural and technological aspects of contemporary living