Open AccessFactors Hindering the Adoption of E-Marketing among Cable Manufacturers in Zambia, Based on Technology Acceptance Model (TAM)
Author(s) -
Norbert Mooya,
Jackson Phiri
Publication year - 2021
Publication title -
technology and investment
Language(s) - English
Resource type - Journals
eISSN - 2150-4059
pISSN - 2150-4067
DOI - 10.4236/ti.2021.122004
Subject(s) - technology acceptance model , marketing , business , test (biology) , conceptual model , the internet , usability , order (exchange) , computer science , world wide web , biology , paleontology , finance , human–computer interaction , database
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