Open AccessA Grounded Theory Approach to Reconstruct Brand Value Based on Prosumption Logic in the Era of Sharing Economy Platform
Author(s) -
Lei Shen,
Ye Chen,
Chao Luo
Publication year - 2019
Publication title -
theoretical economics letters
Language(s) - English
Resource type - Journals
eISSN - 2162-2078
pISSN - 2162-2086
DOI - 10.4236/tel.2019.98184
Subject(s) - brand equity , brand management , sharing economy , prosumer , reputation , brand awareness , value (mathematics) , marketing , business , advertising , economics , sociology , computer science , engineering , social science , renewable energy , world wide web , electrical engineering , machine learning