Open AccessAntecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages
Author(s) -
Deepanvita Gupta,
Mukta Srivastava,
Aditi Gosain
Publication year - 2019
Publication title -
theoretical economics letters
Language(s) - English
Resource type - Journals
eISSN - 2162-2078
pISSN - 2162-2086
DOI - 10.4236/tel.2019.97161
Subject(s) - customer engagement , social media , business , advertising , conceptual model , marketing , brand management , psychology , computer science , world wide web , database