Open AccessHow Albert Heijn Applied the Omni-Channel Strategy: A Case Study
Author(s) -
Daniek Feddema,
YungShen Yen
Publication year - 2019
Publication title -
theoretical economics letters
Language(s) - English
Resource type - Journals
eISSN - 2162-2078
pISSN - 2162-2086
DOI - 10.4236/tel.2019.92029
Subject(s) - economics , channel (broadcasting) , mathematical economics , computer science , telecommunications