Open AccessThe Impact of Restaurant Coupon Removal on Diners’ Consumption Behavior: A Theoretical Analysis
Author(s) -
Tin–Chun Lin
Publication year - 2019
Publication title -
theoretical economics letters
Language(s) - English
Resource type - Journals
eISSN - 2162-2078
pISSN - 2162-2086
DOI - 10.4236/tel.2019.91002
Subject(s) - coupon , business , consumption (sociology) , advertising , demotion , consumer behaviour , marketing , microeconomics , economics , finance , social science , management , human resources , sociology