Open AccessEffect of Packaging on Perceived Quality and Brand Loyalty: The Mediating Role of Brand Association in Over-the-Counter Market
Author(s) -
John Victor Mensah,
Peter Kwasi Oppong,
Matilda Addae
Publication year - 2022
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2022.101018
Subject(s) - business , brand loyalty , marketing , advertising , quality (philosophy) , association (psychology) , brand awareness , structural equation modeling , brand management , brand equity , loyalty , brand extension , psychology , mathematics , philosophy , statistics , epistemology , psychotherapist