Open AccessAtmospheric Cues Roles: Customer’s Online Trust, Perceived Enjoyment, and Impulse Buying Behavior
Author(s) -
Donn Enrique Moreno,
E. Fabre,
Michael Pasco
Publication year - 2022
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2022.101014
Subject(s) - structural equation modeling , impulse (physics) , nonprobability sampling , psychology , partial least squares regression , advertising , marketing , social psychology , business , computer science , sociology , population , physics , demography , quantum mechanics , machine learning
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