Open AccessDeveloping a Social Media Marketing Framework for Small-Scale Contractors in the Construction Industry
Author(s) -
Chipozya Kosta Tembo,
Franco Muleya,
Godfrey Kabwe Bulaya
Publication year - 2022
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2022.101005
Subject(s) - influencer marketing , marketing , business , social media , scale (ratio) , return on marketing investment , marketing effectiveness , marketing strategy , visibility , return on investment , competition (biology) , marketing research , marketing management , relationship marketing , economics , computer science , production (economics) , ecology , physics , quantum mechanics , biology , world wide web , optics , macroeconomics