Open AccessResearch on the Influence of Traceability Information of Fresh Agricultural Products on Consumers’ Purchasing Behavior
Author(s) -
Mengjun Yu,
Xinping Yan,
Jikai Wang
Publication year - 2021
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2021.95128
Subject(s) - traceability , purchasing , agriculture , business , marketing , product (mathematics) , consumer behaviour , value (mathematics) , preference , economics , computer science , microeconomics , mathematics , ecology , geometry , biology , software engineering , machine learning