Open AccessCustomer Relationship Management as a Tool for Improving Customer Loyalty in the Banking Industry: An Empirical Study of Guaranty Trust Bank PLC Situated within the Central Business District, FCT Abuja, Nigeria
Author(s) -
Yakubu Yari Kate Dazagbyilo,
Shuiping Shang,
Obodo Chidiebube Emmanuel,
Kalissa Fatoumata Kir
Publication year - 2021
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2021.95124
Subject(s) - business , surety , loyalty business model , marketing , situated , loyalty , empirical research , customer relationship management , finance , computer science , service quality , service (business) , philosophy , epistemology , artificial intelligence