Open AccessThe Influence of Marketing Strategies on Growth and Sustainability in the Original Equipment Manufacturing Industry
Author(s) -
Janet Nanyangwe,
Jackson Phiri
Publication year - 2021
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2021.93077
Subject(s) - pearson product moment correlation coefficient , marketing , original equipment manufacturer , descriptive statistics , sustainability , ibm , business , competitive advantage , relationship marketing , operations management , statistics , marketing management , economics , mathematics , computer science , ecology , materials science , biology , nanotechnology , operating system