Open AccessBanking Strategies and Customer Loyalty Case of Tunisian Banks
Author(s) -
Chiraz Rouissi
Publication year - 2021
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2021.92047
Subject(s) - business , loyalty , loyalty business model , marketing , customer satisfaction , legitimacy , quality (philosophy) , customer retention , retail banking , service quality , service (business) , philosophy , epistemology , politics , political science , law