Open AccessDigital Marketing Communication and Consumer Buying Decision Process in Pandemic Standpoint (COVID-19): An Empirical Study of Bangladeshi Customers’ in Branded Cosmetics Perspective
Author(s) -
Mamtaj Akter,
Nigar Sultana
Publication year - 2020
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2020.86167
Subject(s) - cosmetics , business , advertising , marketing , pandemic , social media , digital marketing , covid-19 , feeling , psychology , computer science , medicine , disease , pathology , world wide web , infectious disease (medical specialty) , social psychology