Open AccessAlbanian Consumer Perception of Domestically Produced Goods: The Impact of Country of Origin and Consumer Ethnocentrism
Author(s) -
Skender Bruçaj
Publication year - 2020
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2020.86158
Subject(s) - consumer ethnocentrism , ethnocentrism , perception , business , country of origin , advertising , fast moving consumer goods , marketing , commerce , psychology , social psychology , neuroscience