Open AccessThe Relation between Hedonic and Utilitarian Values on Satisfaction and Behavior Intention among Casual-Dining Restaurants Customers
Author(s) -
Tammy Kathlia Kertasunjaya,
Tanya Diza Mediasari,
Peri Akbar Manaf
Publication year - 2020
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2020.86154
Subject(s) - casual , advertising , marketing , psychology , value (mathematics) , population , customer satisfaction , consumer behaviour , social psychology , business , sociology , demography , mathematics , materials science , composite material , statistics