Open AccessEffect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms
Author(s) -
Heri Prabowo,
Widji Astuti,
Harianto Respati
Publication year - 2020
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2020.81012
Subject(s) - advertising , word of mouth , business , variables , service quality , brand image , service (business) , variable (mathematics) , affect (linguistics) , quality (philosophy) , marketing , psychology , statistics , mathematics , communication , philosophy , epistemology , mathematical analysis