Open AccessResearch on the Influence Factors of Brand Experience on Consumers’ Brand Loyalty
Author(s) -
Xi Zhang
Publication year - 2019
Publication title -
open journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2329-3292
pISSN - 2329-3284
DOI - 10.4236/ojbm.2019.72038
Subject(s) - brand management , brand loyalty , advertising , brand awareness , brand experience , marketing , business , brand equity , loyalty , perception , product (mathematics) , consumption (sociology) , brand extension , action (physics) , psychology , new product development , sociology , product management , social science , physics , geometry , mathematics , neuroscience , quantum mechanics