Open AccessThe Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service
Author(s) -
Mona Abdelreheem,
Mohamed A. Ragheb,
Passent Tantawi
Publication year - 2021
Publication title -
oalib
Language(s) - English
Resource type - Journals
eISSN - 2333-9721
pISSN - 2333-9705
DOI - 10.4236/oalib.1107489
Subject(s) - marketing , business , service (business) , services marketing