Open AccessIdentifying Factors That Hinder the Acceptance of Chinese Brands among US Consumers
Author(s) -
Kathryn Virzi,
Carol Parrington
Publication year - 2019
Publication title -
oalib
Language(s) - English
Resource type - Journals
eISSN - 2333-9721
pISSN - 2333-9705
DOI - 10.4236/oalib.1105513
Subject(s) - business , marketing , advertising