Open AccessGreen Marketing and Its Incidence in the Decisions of Purchase of Peruvian University Students
Author(s) -
Víctor Hugo Fernández-Bedoya,
Ambrocio Teodoro Esteves Pairazamán,
Rosario Violeta Grijalva-Salazar,
WALTER GREGORIO IBARRA FRETELL,
Susana Edita Paredes-Díaz,
Josefina Amanda Suyo-Vega,
Mónica Elisa Meneses-La-Riva,
Jorge Luis Aníbal Baldárrago-Baldárrago,
Víctor Raúl Reátegui-Paredes,
Robert Willie Chávez-Mayta
Publication year - 2020
Publication title -
modern economy
Language(s) - English
Resource type - Journals
eISSN - 2152-7245
pISSN - 2152-7261
DOI - 10.4236/me.2020.111001
Subject(s) - purchasing , marketing , test (biology) , sample (material) , population , green marketing , business , sociology , demography , paleontology , chemistry , chromatography , biology
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