Open AccessThe Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising
Author(s) -
Yingren Shi
Publication year - 2018
Publication title -
modern economy
Language(s) - English
Resource type - Journals
eISSN - 2152-7245
pISSN - 2152-7261
DOI - 10.4236/me.2018.92018
Subject(s) - advertising , scope (computer science) , perspective (graphical) , usability , psychology , business , marketing , computer science , human–computer interaction , artificial intelligence , programming language
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