Open AccessResearch on Influence of Shopping APP’s Characteristic on Consumer’s Impulse Buying
Author(s) -
Zhichao Liu,
Zhouwei Lu
Publication year - 2017
Publication title -
modern economy
Language(s) - English
Resource type - Journals
eISSN - 2152-7245
pISSN - 2152-7261
DOI - 10.4236/me.2017.812099
Subject(s) - pleasure , entertainment , impulse (physics) , advertising , psychology , arousal , business , social psychology , art , physics , quantum mechanics , neuroscience , visual arts