Open AccessA Comparative Study on Consumer Right to Privacy in E-Commerce
Author(s) -
Muxing Guo
Publication year - 2012
Publication title -
modern economy
Language(s) - English
Resource type - Journals
eISSN - 2152-7245
pISSN - 2152-7261
DOI - 10.4236/me.2012.346
Subject(s) - privacy policy , consumer privacy , data protection act 1998 , business , consumer protection , data protection directive , legislation , information privacy , directive , right to privacy , e commerce , right to be forgotten , european union , internet privacy , privacy by design , directive on privacy and electronic communications , ftc fair information practice , information privacy law , privacy protection , the right to privacy , computer security , commerce , european union law , law , political science , computer science , international trade , human rights , programming language
The number of electronic commerce (e-commerce) transactions has grown extraordinarily with widespread Internet usage. The right to privacy is particularly important in e-commerce. Recently, the privacy protection for consumer transactions has become more and more important in e-commerce. This paper aims to develop the study on the legislation of e-commerce consumer rights protection. It is a comparative study on relevant regulations of the right to privacy in European Union, the United States, and Japan. The most representative policy might be the Data Protection Directive in the EU, which not only regulates the principle for e-commerce consumer right to privacy protection, but also lays out specific criteria to be abided. The current status and existing problems in China are also analyzed and some suggestions are made to improve the legal system of right to privacy. The paper identifies directions for the future development of the privacy protection from a legal perspective