Open AccessDiscussion on the Mechanism of Irrational Online Shopping Behavior—Based on the Perspective of Mental Accounting Theory
Author(s) -
Jiushu Xie
Publication year - 2019
Publication title -
open journal of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2327-5960
pISSN - 2327-5952
DOI - 10.4236/jss.2019.75004
Subject(s) - irrational number , mental accounting , perspective (graphical) , consumption (sociology) , mechanism (biology) , value (mathematics) , psychology , consumer behaviour , advertising , marketing , business , computer science , sociology , mathematics , artificial intelligence , actuarial science , social science , philosophy , geometry , epistemology , machine learning