Open AccessSelf-Construal and Its Implications for Marketing
Author(s) -
Kun Gai
Publication year - 2018
Publication title -
open journal of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2327-5960
pISSN - 2327-5952
DOI - 10.4236/jss.2018.65020
Subject(s) - construals , construal level theory , self construal , psychology , consumption (sociology) , cognition , social psychology , marketing , business , political science , sociology , law , interdependence , social science , neuroscience