Open AccessThe Value of Color Research in Brand Strategy
Author(s) -
Meagan K. Cunningham
Publication year - 2017
Publication title -
open journal of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2327-5960
pISSN - 2327-5952
DOI - 10.4236/jss.2017.512014
Subject(s) - advertising , perception , sample (material) , value (mathematics) , psychology , competitor analysis , identity (music) , marketing , business , mathematics , aesthetics , art , chemistry , statistics , chromatography , neuroscience