Open AccessWhat Do Consumers Know about Corporate Responsible Management? A Case Study of Eight World-Leading Brands and Their Branding Strategy
Author(s) -
Mary B. Frambo,
H.H. Kok,
Bruno Fon
Publication year - 2022
Publication title -
journal of human resource and sustainability studies
Language(s) - English
Resource type - Journals
eISSN - 2328-4870
pISSN - 2328-4862
DOI - 10.4236/jhrss.2022.101007
Subject(s) - corporate social responsibility , business , marketing , advertising , corporate branding , public relations , brand management , political science