Open AccessHow to Measure Personal Brand of a Business CEO
Author(s) -
Hai Ming Chen,
Hsin Mei Chung
Publication year - 2016
Publication title -
journal of human resource and sustainability studies
Language(s) - English
Resource type - Journals
eISSN - 2328-4870
pISSN - 2328-4862
DOI - 10.4236/jhrss.2016.44030
Subject(s) - business , corporation , marketing , scale (ratio) , chief executive officer , personality , public relations , psychology , management , social psychology , physics , finance , quantum mechanics , political science , economics