Open AccessThe Concept of <i>Brand Insecurity</i> & Its Measurement for ISO 10668 Valuations
Author(s) -
Dongning Yuan,
Robert Shaw
Publication year - 2014
Publication title -
journal of financial risk management
Language(s) - English
Resource type - Journals
eISSN - 2167-9541
pISSN - 2167-9533
DOI - 10.4236/jfrm.2014.34015
Subject(s) - operationalization , valuation (finance) , business , economics , accounting , philosophy , epistemology