Open AccessInnovation and Evaluation of Technology Acceptance Model (Tam) in S-Commerce: A Case of Social Media Platforms in Ghana
Author(s) -
Peprah Rene Owusu,
Ennin Peter Asiedu,
JI Jiang-ming,
Francis Atta Sarpong
Publication year - 2022
Publication title -
journal of computer and communications
Language(s) - English
Resource type - Journals
eISSN - 2327-5227
pISSN - 2327-5219
DOI - 10.4236/jcc.2022.103007
Subject(s) - popularity , expectancy theory , structural equation modeling , social commerce , technology acceptance model , social media , revenue , marketing , social influence , conceptual model , e commerce , business , knowledge management , usability , psychology , computer science , social psychology , world wide web , accounting , human–computer interaction , machine learning , database