Open AccessImpulse Buying Model for Business-to-Consumer E-Commerce in Saudi Arabia
Author(s) -
Ibtisam M. Arrafi,
Fahad Ghabban
Publication year - 2021
Publication title -
ibusiness
Language(s) - English
Resource type - Journals
eISSN - 2150-4075
pISSN - 2150-4083
DOI - 10.4236/ib.2021.132006
Subject(s) - business , marketing , promotion (chess) , population , e commerce , impulse (physics) , advertising , computer science , environmental health , political science , medicine , physics , quantum mechanics , politics , world wide web , law
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