Open AccessAn Optimal Control Approach to Customer Lifetime Value
Author(s) -
Darkhijav Bayanjargal,
Batsukh Davaasuren
Publication year - 2020
Publication title -
ibusiness
Language(s) - English
Resource type - Journals
eISSN - 2150-4075
pISSN - 2150-4083
DOI - 10.4236/ib.2020.124011
Subject(s) - customer lifetime value , margin (machine learning) , customer equity , customer retention , variable (mathematics) , customer profitability , control (management) , value (mathematics) , control variable , customer value , service (business) , operations research , computer science , business , marketing , service quality , mathematics , economics , statistics , microeconomics , profit (economics) , mathematical analysis , machine learning , artificial intelligence
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