Open AccessAn Empirical Study on the Influence of Atypical Visitors’ Interactive Learning on Exhibition Brand Equity
Author(s) -
Wanyun Zhang,
Xin Mai,
Si-Min Huang,
Peng Ju
Publication year - 2020
Publication title -
zi xun shang ye
Language(s) - English
Resource type - Journals
eISSN - 2150-4075
pISSN - 2150-4083
DOI - 10.4236/ib.2020.122003
Subject(s) - exhibition , empirical research , advertising , brand equity , marketing , brand management , business , equity (law) , psychology , political science , visual arts , art , philosophy , epistemology , law