Open AccessMarket Capturing and Business Expansion Strategy for Gluten-Free Foods in India and USA Using PESTEL Model
Author(s) -
Jolly Masih,
Rajkumar Rajasekaran,
Paviter Singh Matharu,
Amita Sharma
Publication year - 2019
Publication title -
agricultural sciences
Language(s) - English
Resource type - Journals
eISSN - 2156-8561
pISSN - 2156-8553
DOI - 10.4236/as.2019.102017
Subject(s) - gluten free , business , business model , marketing , free market , niche market , industrial organization , gluten , food science , chemistry , law , politics , political science