Open AccessCustomer Retention: Behaviour Perspective Model of Ghanaian Telecommunication Industry Using Multinomial Regression Analysis
Author(s) -
Nelson Doe Dzivor,
Frank B. K. Twenefour,
Emmanuel M. Baah,
Mathias Gyamfi
Publication year - 2022
Publication title -
applied mathematics
Language(s) - English
Resource type - Journals
eISSN - 2152-7393
pISSN - 2152-7385
DOI - 10.4236/am.2022.131005
Subject(s) - customer retention , marketing , multinomial logistic regression , perspective (graphical) , business , order (exchange) , mobile phone , regression analysis , mobile telephony , customer intelligence , telecommunications , computer science , service quality , service (business) , mobile radio , finance , machine learning , artificial intelligence