Open AccessUnderstanding the Factors that Impact the Pre-Launch Phase and New Product Launch Excellence in the Pharmaceutical Industry
Author(s) -
Magdy Rabea
Publication year - 2022
Publication title -
american journal of industrial and business management
Language(s) - English
Resource type - Journals
eISSN - 2164-5175
pISSN - 2164-5167
DOI - 10.4236/ajibm.2022.121007
Subject(s) - excellence , operational excellence , marketing , nonprobability sampling , business , new product development , pharmaceutical industry , product (mathematics) , process management , market penetration , empirical research , sample (material) , market share , population , medicine , philosophy , chemistry , geometry , mathematics , epistemology , chromatography , political science , law , pharmacology , environmental health