
Perceived Value Dimension, Product Involvement and Purchase Intention for Intangible Cultural Heritage Souvenir
Author(s) -
Haiying Liu
Publication year - 2021
Publication title -
american journal of industrial and business management
Language(s) - English
Resource type - Journals
eISSN - 2164-5175
pISSN - 2164-5167
DOI - 10.4236/ajibm.2021.111006
Subject(s) - dimension (graph theory) , value (mathematics) , connotation , product (mathematics) , intangible cultural heritage , psychology , marketing , advertising , hierarchy , hofstede's cultural dimensions theory , business , social psychology , cultural heritage , economics , political science , market economy , linguistics , philosophy , geometry , mathematics , machine learning , computer science , pure mathematics , law