Open AccessSocial Presence, Network Effect, Cross-Channel Free Riding
Author(s) -
Yi Zhang,
Yanan Wang,
Wenbin Guo,
Haiquan Chen
Publication year - 2020
Publication title -
american journal of industrial and business management
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2164-5175
pISSN - 2164-5167
DOI - 10.4236/ajibm.2020.108095
Subject(s) - confirmatory factor analysis , channel (broadcasting) , network effect , social network (sociolinguistics) , exploratory factor analysis , business , advertising , perspective (graphical) , computer assisted web interviewing , online and offline , marketing , computer science , telecommunications , social media , industrial organization , artificial intelligence , world wide web , service (business) , operating system