Open AccessA Grounded Theory Approach to Brand Value Networks: The Prosumption Logic Standpoint
Author(s) -
Shen Lei,
Cuijuan Qin,
Chao Luo
Publication year - 2020
Publication title -
american journal of industrial and business management
Language(s) - English
Resource type - Journals
eISSN - 2164-5175
pISSN - 2164-5167
DOI - 10.4236/ajibm.2020.104057
Subject(s) - value (mathematics) , brand equity , brand management , service dominant logic , frame (networking) , mechanism (biology) , computer science , sociology , knowledge management , marketing , business , epistemology , telecommunications , philosophy , machine learning , service (business)