Open AccessThe Relationship between Ritual, Personal Involvement and Travel Intention: A Study of Check-in-Travel on DouYin
Author(s) -
Ritong Bian,
Minyan Zhu
Publication year - 2020
Publication title -
american journal of industrial and business management
Language(s) - English
Resource type - Journals
eISSN - 2164-5175
pISSN - 2164-5167
DOI - 10.4236/ajibm.2020.102030
Subject(s) - psychology , social psychology , advertising , business