Open AccessThe Impact of Product Nickname on Consumer Product Evaluation
Author(s) -
Yanjing Lin,
Haiquan Chen
Publication year - 2020
Publication title -
american journal of industrial and business management
Language(s) - English
Resource type - Journals
eISSN - 2164-5175
pISSN - 2164-5167
DOI - 10.4236/ajibm.2020.102026
Subject(s) - product (mathematics) , business , phenomenon , new product development , marketing , mathematics , physics , geometry , quantum mechanics