Open AccessCooperative Advertising in a Two-Stage Supply Chain with Network Externalities
Author(s) -
Wenhui Li
Publication year - 2019
Publication title -
american journal of industrial and business management
Language(s) - English
Resource type - Journals
eISSN - 2164-5175
pISSN - 2164-5167
DOI - 10.4236/ajibm.2019.94069
Subject(s) - network effect , externality , supply chain , advertising , business , game theory , microeconomics , stage (stratigraphy) , marketing , economics , paleontology , biology