Open AccessMarketing Capability Development in Micro Manufacturing Enterprises
Author(s) -
Guven Gurkan Inan,
Ayşegül Eda Kop
Publication year - 2018
Publication title -
american journal of industrial and business management
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2164-5175
pISSN - 2164-5167
DOI - 10.4236/ajibm.2018.81001
Subject(s) - business , marketing , marketing management , excellence , process management , marketing strategy , marketing research , empowerment , law , political science